Privacy Policy

1. Who we are

Firewood Egypt is an Egyptian streetwear and casual menswear brand operating through its online store and physical retail locations within Egypt. For the purposes of this Privacy Policy, Firewood Egypt is the data controller responsible for your personal information. When we say "we," "us," or "our," we are referring to Firewood Egypt. When we say "you" or "your," we are referring to any person who visits our website, follows our social media channels, or places an order with us.

If you have any questions about how we handle your data, please reach out to us through our official channels and we will be happy to assist.

2. What data we collect

We only collect the personal information that is necessary to provide you with our products and services. The types of data we collect fall into two categories: information you give us directly, and information that is collected automatically when you interact with our platforms.

We do not collect sensitive personal information such as national ID numbers, financial account credentials, or health data. We do not knowingly collect data from individuals under the age of 18.

3. How we collect your data

We collect your personal information through the following means:

Directly from you — when you place an order, create an account, fill in a form, contact us via WhatsApp, email, or direct message on social media, or participate in any promotion or survey we run.

Automatically — when you visit our website, our platform may collect technical information about your device and browsing behaviour through cookies and similar tracking technologies. This helps us understand how our website is being used and improve the experience for everyone.

From third parties — we may receive limited information about you from platforms such as Meta (Facebook and Instagram) when you interact with our ads or business pages, in accordance with those platforms' own privacy policies.

4. Why we collect your data & how we use it

We use your personal data only for lawful, defined purposes. We do not use your data for anything beyond what is described below without your explicit consent.

5. Who we share your data with

We do not sell, rent, or trade your personal information to any third party for their own commercial purposes. We only share your data with trusted partners when it is strictly necessary to fulfil your order or operate our business. The following third parties may receive limited data about you:

All third parties we work with are required to handle your data responsibly and use it only for the specific purpose for which it was shared.

6. How long we keep your data

We retain your personal data for as long as is necessary to fulfil the purposes described in this policy, or as required by Egyptian law. Specifically:

Order data — including your name, contact details, and purchase history — is retained for up to 5 years for accounting, legal, and customer service purposes.

Marketing preferences & communication history are retained until you opt out or request deletion, at which point your data will be removed from our marketing lists within 30 days.

Website analytics data is anonymized and may be retained indefinitely for aggregate reporting purposes. This data cannot be used to identify you individually.

Once data is no longer required, we will delete or anonymize it in a secure manner.

7. Cookies & tracking technologies

Our website uses cookies — small text files stored on your device — to make our site work properly and to help us understand how you use it. Below is a summary of the types of cookies we use:

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect the functionality of our website and your ability to complete a purchase.

8. Your rights over your data

You have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact us through our official channels. We will respond to all valid requests within 30 days.

• 01
  Right to access — You have the right to request a copy of the personal data we hold about you, along with information about how we use it.
• 02
  Right to correction — If any information we hold about you is inaccurate or incomplete, you have the right to request that we correct it.
• 03
  Right to deletion — You may request that we delete your personal data. We will action this request unless we are required by law to retain the data, or unless it is necessary to complete an outstanding transaction or dispute.
• 04
  Right to withdraw consent — Where you have given us consent to process your data — such as for marketing communications — you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
• 05
  Right to object to marketing — You can opt out of receiving marketing messages from us at any time by replying "STOP" to any WhatsApp message, clicking the unsubscribe link in any email, or contacting us directly.
• 06
  Right to data portability — You have the right to request your data in a structured, commonly used format so that you can transfer it to another service if you choose.
• 07
  Right to lodge a complaint — If you believe your data has been mishandled, you have the right to raise a complaint with the relevant data protection authority in Egypt.

9. How we protect your data

We take the security of your personal information seriously. Our website uses SSL encryption to protect data transmitted between your device and our servers. Access to customer data is restricted to authorized team members who need it to perform their role, and all personnel are required to handle customer data with care and confidentiality.

While we implement appropriate technical and organizational measures to protect your data, no system is completely immune to security risks. In the event of a data breach that poses a risk to your rights, we will notify affected customers promptly and take all necessary steps to contain and address the incident.

10. Children's privacy

Our products and services are intended for individuals aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If you believe that a minor has submitted personal information to us without parental consent, please contact us immediately and we will take steps to remove the relevant data from our records.

11. Links to third-party platforms

Our website and social media presence may contain links to third-party websites and platforms — such as Facebook, Instagram, or payment gateways. These platforms have their own privacy policies, and we have no control over how they collect or use your data. We encourage you to review the privacy policy of any third-party platform before sharing your personal information with them. Firewood Egypt is not responsible for the privacy practices of any third-party service.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we make significant changes, we will post the updated policy on our website and update the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our platforms following any update constitutes your acceptance of the revised policy.

13. Contact us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please reach out to us through our official website or social media channels. We are committed to addressing your concerns promptly and transparently, and will respond to all data-related enquiries within 30 days.